Does Recording Consumer Behavior Influence Future Buying Behavior?

Problem

Does making consumers aware of and accountable for their own spending — through behavioral recording — causally change how they buy in the future? This thesis applies a staggered difference-in-differences framework to identify the reactive effect of mobile-based self reporting studies.

Key Insights

• • We did not find strong evidence that mobile-based self reported measurement resulted in a reactive effect
• • Marketing research that relies on mobile-based self reported measurement technique may ignore potential reactive effect
• • Future research should look at the effect when the mobile-based self reported measurement is combined with other self-regulatory techniques, e.g., prompting goal setting.

Tech Stack

Data Source

Consumer Scanner Data